Reinventing plant-based meat with filet experiences, collaborating with a Michelin Star Chef, raising $100M and buying a factory - Martin Habfast (Umiami)

Explore (Startups Founders and Investors)

Reinventing plant-based meat with filet experiences, collaborating with a Michelin Star Chef, raising $100M and buying a factory - Martin Habfast (Umiami) - S2 Ep12

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Reinventing plant-based meat with filet experiences, collaborating with a Michelin Star Chef, raising $100M and buying a factory - Martin Habfast (Umiami) - S2 Ep12

Hugo Rauch

and

Martin Habfast

Apr 17, 2024

Transcript

Welcome to this new episode of Explore! 😎

Thank you for tuning in - I receive a lot of encouragement on LinkedIn and I wanted to let you know that the best way to send me some love is to follow this podcast and give it 5 stars. It will allow others to discover it. 🙏

In this episode I sat down with Martin Habfast, the co-founder and sales director of Umiami, a food startup that provides plant-based filet experience without compromising the taste and the texture.

We discussed Martin’s unique journey from building a tutoring startup to raising $100M to grow a plant-based meat company in France. Martin shares his strategy for fundraising, the challenges of a Food Tech startup, the strategic selection of ingredients, Umiami’s collaboration with a Michelin Star Chef and much more! 🚀

Ambitious founders, this episode is for you.

Have a great episode!

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Thanks to our sponsor ⁠⁠⁠⁠⁠⁠⁠OpenVC.app⁠⁠⁠⁠⁠⁠⁠! 🔥

Use the code "EXPLORE" to get a lifetime 20% discount on their premium membership.

Learn more about Explore: ⁠⁠⁠LinkedIn⁠⁠, ⁠⁠Newsletter⁠⁠.

Learn more about Martin and Umiami.

Timestamps:

00:00 Introduction

02:19 The Journey from Student to Entrepreneur

12:09 The Genesis of a Plant-Based Meat Startup

21:45 Navigating the Challenges of a Food Tech Startup

28:07 From Kitchen Experiments to Lab Innovations

29:43 The Strategic Decision Against Co-Manufacturing

31:11 Becoming a Mission-Driven Company

32:29 Simplifying Ingredients for Superior Products

35:11 NutriScore A: A Testament to Quality

36:47 Producing 100% in France: A Strategic Choice

39:23 Continuous Product Improvement Through R&D

41:58 Targeting the Flexitarian Market

45:21 Innovative Technology Behind Plant-Based Chicken

46:55 Navigating the Competitive Landscape

48:32 Challenges and Opportunities in the Plant-Based Industry

51:13 Collaboration with Michelin Star Chefs and Future Goals

55:34 Contributing to Entrepreneurship as a MassChallenge Judge

Discussion about this podcast

Explore (Startups Founders and Investors)

Explore tells the stories behind the success of entrepreneurs and investors around the world.

Hi there👋, I'm Hugo Rauch, a financial analyst at Microsoft and the host of Explore. I've always been fascinated by startups. In 2022 I wrote a 100 pages paper on the startup economy. In 2023, I wanted to learn from experience and I started Explore.

I've made myself the goal of supporting early-stage founders with theoretical and practical learnings.

Consider following and giving 5 stars to support the show! ✨

A feedback or an idea, reach out to me on LinkedIn (Hugo Rauch). 🤝

*Opinions expressed are solely my own and do not express the views or opinions of my employer.

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