Welcome to this new episode of Explore! 😎
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In this episode I sat down with Alex Brees, the co-founder and CEO at un:hurd, a music marketing startup supporting artists with their music promotion
We discussed Alex’s journey from tech to Universal Music and launching un:hurd. We covered everything from how he came up with the idea, to his initial revenue-led model as a consultant, and developing the iOS app to be ahead of competitors while supporting artists on their existing devices. We discussed un:hurd’s business model from adopting a membership model for monetization to developing partnerships and integrating AI into their product. Alex shares the impact un:hurd already has on the music industry as well as some advices for entrepreneurs! 🚀
Have a great episode!
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Learn more about Alex and un:hurd.
Timestamps:
00:00 Introduction
01:15 Sponsor Spotlight: OpenVC
02:00 Alex Brees: From Science Student to Music Marketing
05:09 The Birth of Breezebox and Picasso Events
06:42 A Brief Stint at Universal Music
10:48 Embracing Entrepreneurship with Keakie
12:14 Launching Un:hurd - The Mission and Vision
14:27 Data-Driven Music Marketing: A Game Changer
22:40 Building Relationships in the Music Industry
25:24 Bootstrapping and Fundraising Journey
28:30 Strategic Investments and Market Expansion
31:06 Product Evolution: From iOS to Desktop
34:19 Crafting the Product Roadmap
36:15 Technical Challenges and Team Dynamics
38:04 Leveraging Partnerships for Growth
39:49 Measuring Impact in the Music Ecosystem
41:53 Unveiling the Business Model
46:01 Future Aspirations and AI Integration
47:58 Entrepreneurial Advice: Patience and Personal Growth
Shaping the music marketing industry for the digital age and forming a cap table with DJs, Artist and Angels - Alex Brees (un:hurd) - S2 Ep14